Maybe you’ve heard of SEO. Maybe not. For those not in the know, SEO stands for search engine optimization. It is a collection of methods designed to improve the ranking of a website through optimizing the site’s content. But you have your website, you say, and it generates daily traffic for you. Chances are, this traffic is from your current customers and their friends and acquaintances. What about other new businesses out there waiting to be tapped into? How do you get to them and make them your customers?
SEO helps you with that. It generates traffic into your website by optimizing its content, coupled with other steps that SEO professionals are experts at. So how do these professionals help you optimize your website? Here are a few of the things that we here at Bay Area SEO Company can do for you.
Content optimization. We are experts in getting the content on your website targeted for your specific audience. Content can range from text, as in articles or blog posts, to audio and video files embedded onto the page. In this sense, text content can be optimized by making them more original and updated, putting internal links onto them so viewers can easily access different types of content. It is also a great way for other websites to put an external link so that traffic from their website can be directed to your own. Great content helps generate more traffic and keeps them there for a long time, which can make them feel more confident in doing business with you.
Keyword research and optimization. Sometimes it’s easy to overlook the fact that certain specific keywords generate different results if paired with other search terms. Bay Area SEO Pros will help research keywords optimized for your specific business. This would make your content, hence your site, more “understandable” by search engine algorithms. That means that it is easier for the search engines to put you on top of the results pages as your website’s content is more understandable and authoritative.
Exposure. Your business’ brand needs exposure to be viewed by more people. One way to do that is by putting your brand on social media services. Social media sites such as Facebook and Twitter can offer a whole lot of new business for your brand. When these new potential clients are exposed to and are aware of your brand, they will most likely check your site out to find out more. And with the optimized content, your site has a good chance of nailing these potential customers like your new clients.
Our full-service SEO, as well as our other offers, will make sure that your site doesn’t get put under the rug. We recognize that you have competition and that for your business to thrive, you have to keep up and eventually overtake them. For these and other services that are available for you, check us out at bay area SEO company. Optimize your site so you can maximize your growth.
Finding a Bay Area SEO agency can be tough. There are so many out there that it can get confusing after a while. Not to mention that there are thousands of freelance SEO professionals that sell their services as well. So how do you find a great Bay Area SEO company that suits your business needs?
Code-free website building apps are available on the Internet. Some are free and you can purchase the right to use others. However, you should know that 38% of viewers leave a website if the content is not interesting enough for them or if they have seen a similar but better theme before. You may use these simple website builders but if you need a better designed and maintained site with extensive SEO, you will need the help of an expert. So here are some hints guaranteed to help you in your search.
Choose the company with a large amount of experience
They say that experience is the best teacher, and it’s so true when it comes to SEO. Search engine optimization has several divisions and finding a company employing a team of professionals proficient in all of these can bring in huge dividends in the long run. Optimizing for different phases of search engine queries require a lot of knowledge learned mainly through working on the subject for years. Experience helps in decreasing response and resolution times making work quicker and more accurate.
Take a peek at their portfolio
Experience needs to be relevant as well. SEO may not exactly be nuclear physics but you don’t want a world-famous heart surgeon doing work on your high-end, business-grade computer, do you? There are web development companies that offer services other than SEO. It is in these cases that you need to examine their body of work involving search engine optimization. Look at the websites that they developed and the level of success on those sites. If the vast majority of the websites they worked on generates a lot of traffic and is very attractive visually with lots of relevant and optimized content, then there is a big likelihood that your website will experience the same level of success.
Look at their references
Client testimonials give you an understanding of the best business practices for the company and the way they work for their clients. You can check out their websites for these testimonials but it’s better if you also take a look at the company’s Google My Business reviews. When they have done everything to make their company profile and reviews on their My Business page, then you will know that the company has an intimate understanding of relevant facets of the service that they are offering their clients. After all, a client taking the time to give positive and glowing reviews on relevant review sites is a satisfied customer.
The experts at Bay Area SEO pros have years of relevant experience in search engine optimization and all its sub-disciplines. Be one of our clients and see excellent results for your website.
Looking to hire? Need more information? Visit Bay Area SEO Pros and contact the SEO pros.